Why do I need an
WHY WOULD I DO THIS?
Most everyone is a slave to some form of media (Facebook, Twitter, Email). The fact is, we have not changed anyones habits by creating a website. So we need to take your site where they already are. By analyzing the medium usage (Social Media, Email, Blogs, etc...) of your target audience we can determine the big players in the game and make sure you have a demanding presence there.
OK I'M WITH YOU, BUT WHY EMAIL?
Social media marketing has not surpassed email marketing. Not by a long shot. There are many factors as to why this is true, but one of the most sound is that individuals who are seeing your post via facebook tend to stay on facebook (twitter, linkedin, etc..). Unfortunately, you end up in a fight for pageviews with Facebook.
With an email, we can control the behavior of the user with greater success. We can even run campaigns in mailchimp that give you an inside look into what your users are really looking for.
"A LOOK INSIDE" YOU SAY? HOW SO?
Mailchimp tracks every open so you can see how many people actually open the emails you send out. It also tracks clicks, which can be a very powerful thing. For one particular client who sells generators, every month they get a list of email addresses of anyone who has clicked the "Used Generators" call to action. We then add these emails to a VIP list and they receive notifications about the used products we list. I've sold over $150,000 worth of product in the past 8 months on one site using this technique. I'm confidant that this formula will benefit you as well.
HOW WILL THE EMAIL LOOK?
We can completely customize the design of the email. We can make it match the website so that the customer feels a more natural leap from the email to your site when they click a call-to-action. We can also use multiple designs for different campaigns or holidays.
SO THATS IT? EMAIL CAMPAIGNS?
There are many other techniques we can explore when looking to get your site in front of the right people. Facebook and Twitter campaigns can be effective, but also pricey. The return on investment is not nearly what you will see with an email client like Mailchimp. I currently have multiple sites set up using MailChimp and the impact has been exponential. I have clients who posts maybe once a week and see over 5,000 pageviews a month. The numbers do not lie.
WHERE DO I START?
Luckily you don't have to start from scratch. I have multiple email lists already built that can help jump start your campaigns. I would be happy to help and get your site in front of viewers who could help take your site to the next level.